contentS > how we Look > iLLuStration > chartS and GraphS back forward Skip to next chapter 54 Illustration 3.5 Charts and graphs Shareholder value financial performance in market charts and graphs convey complex data and information in Financial performance an engaging way that is easy to understand. our approach to graphs is similar to technical illustrations. it is clean, financial strength of our company straightforward and clear. Brand equity Style financial strength of our brand the preferred style for graphs is simple, flat and two- dimensional. avoid decorative embellishments and clip art. Corporate reputation Color how our company is managed for uncluttered communication, use as few colors as possible. Start with the dominant hp color of your piece, then use black Market Employees and other supporting neutrals as needed. colors in the hp palette should never be tinted back, gradated or combined what the industry thinks how our employees feel to create new colors. 100 north 80 South east 60 40 west 20 0 q q q3 q4