contentS > how we Look > typoGraphy > hp futura back forward Skip to next chapter 6 Typography 3.7 hp futura is the official hp typeface. it is available in HP Futura Light use hp futura Light for headlines three different weights. hp futura book is recommended for or body copy in large sizes headlines and most body text. hp futura heavy is used for (12pt or larger). small subheads, labels and callouts to distinguish them from body copy. hp futura Light is preferred for large text sizes, abcdefghijklmnopqrstuvwxyz headlines or intro statements. italics can be used to emphasize an important word or phrase in body copy, but not in headlines. hp futura heavy should never be italicized. in addition to hp futura, other type treatments are sometimes used as graphic elements or illustrations to create a specific look in advertising campaigns. these additional type styles are used for short phrases and key ideas. they are not used HP Futura book use hp futura book for body for traditional headlines, text or other information areas in copy in all communications, our communications. subheadings or small font size titles, such as on a brochure Language translation allowance abcdefghijklmnoprstuvwxyz cover. when creating a document in english that might be translated, allow a minimum of 30% extra space for language expansion. Download download hp futura typeface files from www.hp.com/go/brand. HP Futura Heavy use hp futura heavy for subheads, headings in tables, labels or small font size headlines. hp futura heavy should never be used in large font sizes or abcdefghijklmnopqrstuvwxyz for long headlines.