contentS > how we Look > typoGraphy > coLor back forward Skip to next chapter 63 Typography 3.7 Color Lorem ipsum dolor magna Lorem ipsum dolor magna Lorem ipsum dolor magna facipit atue ting et alit luptatin facipit atue ting et alit luptatin facipit atue ting et alit luptatin color may be used with typography in the following ways: henissit, sectem sum quamet henissit, sectem sum quamet henissit, sectem sum quamet • black type on a white background is always acceptable. aliquis cinisi. Obor autatet aliquis cinisi. Obor autatet aliquis cinisi. Obor autatet eliquis at dion hendreril ulla eliquis at dion hendreril ulla eliquis at dion hendreril ulla • colored type in the dominant color of a piece may be used augait velenibh et wissi. augait velenibh et wissi ipsum augait velenibh et wissi ipsum for headlines, large introductory copy and large text. Subhead dolor magna facipit atue ting dolor magna facipit atue ting te dolenim doloborper sum euguerit, siscill et alit luptatin henissit, sectem et alit luptatin henissit, sectem aoreraesed eugue dignisim do commodo lobortin • white type may be reversed out on blocks of color or black. eugue dolobor periuscing eraesse quismod sum quamet aliquis cinisi. sum quamet aliquis cinisi. ionsed tet erit prat. ummy nosto ea facillan etue Obor autatet eliquis at dion Obor autatet eliquis at dion this should only be done with larger type sizes, as it can feummolor susto conulputpat num nonsed dolortie cause problems with printing and legibility. conseniam doluptat. hendreril ulla velenibh et wissi. hendreril ulla velenibh et wissi. Subhead te dolenim doloborper sum euguerit, siscill • colored type may be reversed out of a black background, if aoreraesed eugue dignisim do commodo lobortin the contrast is great enough to be legible. avoid reversing out eugue dolobor feummolor susto conulputpat num nonsed dolortie conseniam doluptat. large amounts of body copy. again, larger type sizes should be used, and the color should be the dominant color of the communication piece. • do not use colored type in a colored box. • type may be used in larger sizes over a photograph, Lorem ipsum dolor magna Lorem ipsum dolor magna Lorem ipsum dolor providing there is sufficient contrast. type may be reversed facipit atue ting et alit luptatin facipit atue ting et alit luptatin out or overprinted, depending on the lightness of the henissit, sectem sum quamet henissit, sectem sum quamet magna facipit photograph. aliquis cinisi. Obor autatet aliquis cinisi. Obor autatet eliquis at dion hendreril ulla eliquis at dion hendreril ulla augait velenibh et wissi. augait velenibh et wissi ipsum Subhead dolor magna facipit atue ting te dolenim doloborper sum euguerit, siscill et alit luptatin henissit, sectem aoreraesed eugue dignisim do commodo lobortin eugue dolobor periuscing eraesse quismod sum quamet aliquis cinisi. ionsed tet erit prat. ummy nosto ea facillan etue Obor autatet eliquis at dion feummolor susto conulputpat num nonsed dolortie conseniam doluptat. hendreril ulla velenibh et wissi. Subhead te dolenim doloborper sum euguerit, siscill aoreraesed eugue dignisim do commodo lobortin eugue dolobor feummolor susto conulputpat num nonsed dolortie conseniam doluptat.