Designing for Humans 95 Human-experiential design is an approach rooted in a return to first principles of how people understand the world, consciously and unconsciously, and how this determines the way they think, act, and communicate. Humans’ implicit knowledge as embodied in everyday life activities comes out in our unconscious motor behaviour, such as the way we use a chair, hold a coffee mug, turn a doorknob, and feel the saddle of a bicycle. We are not aware of these as particular objects or behaviours,but we are unconsciouslyharmoniouswith them.Theobjects themselves disappear from our perception. The design is silent or only perceived later. So users need not read user manuals, need not understand explicit conceptual information to act. Theembodiedpatternsrepeatedlydevelopedineverydaylife mergewhenaction and meaning are integrated in a particular situation. The design image that the designer forms of a solution is thought to be subjective and embodied in the designer. But if the designer’s embodied image is shared in an image embodied in users, they should empathize with the feeling provoked by it. The human- experiential designer needs to focus images that people commonly might embody, so that they feel empathic towards the design. It is important to focus on people’s natural flow of actions during user observa- tions. It is not always easy to find the embodied patterns or primitives that affect the sense of flow, of mentally effortless action, because they exist pervasively and predominantlyat apre-conceptuallevel. Ironically,the naturalflow of action occurs whenweareunconsciousof our actions. We usually cannot conceive an embodied idea consciously. More problematic still is the fact that user observation and other applied user research consciously intends to analyse and evaluate users. Observed andtested users may even providecomments from a ‘user’s’ point of view – not as the people they are in everyday life. In order to conduct user research in a way that will succeed in terms of human- experiential design, certainly principles need to be observed. • First, all research participants should be encouraged to divest themselves of identity labels such as designer, user, and researcher. • Second, the designer has to be embodied in the user’s experience, meaning that the participants need to carefully investigate how the embodied image that the designer forms can be shared with the image users form from their own experiences. • Third,theembodiedpatternshavetobeoutlinedbyintrospectingabouteveryday life, since the participants share the same human primitives. The participants need to pay attention so whether the designed things are embedded into their experienceor not, because the design should penetrate into their everyday life in a way that does not break their natural flow of action. We see human-experiential design not as an activity that makes users satisfied by experiences, but as something that, rather, modestly seeks to disappear from users’ perception. While ‘doing design’ is a particular subjective, imaginative and embodied action for a designer, ‘describing design’ must be general in character since description expresses what is common across different objects and situations.