Website Advertising Guidelines Agents and brokers can promote HumanaOne products on their Website by way of posting PDFs of the Summary of Benefits brochures, along with the HumanaOne logo. If an agent or broker would like to promote HumanaOne products on their website they must first register their website with Humana. To do this, contact your local sales representative and have them register your website within your agent profile. Humana will run frequent audits of agent and broker websites to ensure the proper use and promotion of its products. The following guidelines must also be followed: ❯ Agent or broker should register their website with their local sales representative as described above ❯ The HumanaOne logo guidelines must be followed. See page 2. ❯ The agent or broker must identify themselves as an “Authorized Agent for HumanaOne.” ❯ The Summary of Benefits brochures can only be published as PDFs. ❯ The Summary of Benefit brochures must be up-to-date with the current version found on the secured agent portal of humana.com. Visit this site periodically to check for updates. Updates are made clear by a revision date next to the form number found on the bottom or last page of the piece. ❯ The agent or broker must update their Website each time Summary of Benefits brochures are updated. (Updates are communicated via agent e-newsletter. Updated Summary of Benefits brochures can be downloaded from Humana agent portal.) ❯ If a link for the Agent Online Application is posted, the link must be programmed to open in a separate browser window. See page 8 for directions. For questions about web advertising contact Debbie Miller at [email protected]. Yellow Pages Advertising Yellow Pages advertising must be placed under the name of the agent or agency, not HumanaOne. The agent must be listed as an authorized agent for HumanaOne. If a display ad is created, the HumanaOne logo must appear on the ad and follow the logo guidelines. The ad must be approved by HumanaOne Marketing before being placed in the Yellow Pages directory. Bold Listing Example: Your agency name here Authorized Agent for HumanaOne 1234 Street Address Phone Number Using the logotype It is preferred that the two-color HumanaOne green and blue logo be used. If necessary, the one-color logo in black can be used. The HumanaOne logo is always positioned horizontal. The logo must be used in their entirety and alterations to any of the elements in the logos are prohibited. See page 3 about logo infringement. The logos should never appear less than 1.5” in length, with the exception of Yellow Pages advertising. 6