Advertising HumanaOne encourages agents and brokers to advertise to increase agency name recognition and sales of HumanaOne products. HumanaOne offers professional, quality advertising materials, free of charge, which can be customized to include an agent’s name, address, phone number or email address. Contact your sales representative for additional information on this opportunity. Identity Guidelines HumanaOne is the umbrella name for the product portfolio of individual products being offered by subsidiaries of Humana Inc. In text copy, the “H” and “O” in HumanaOne should be capitalized and the “One” should be italicized. Print Advertising Guidelines HumanaOne will allow the use of the company’s name and products on creative that complements and serves as a continuation of the company’s positive brand positioning. To ensure that our joint efforts of communication remain true to the positioning, HumanaOne advertising guidelines must be followed and advertising materials must be approved before production and use. HumanaOne agents and brokers may request permission to use both the HumanaOne and Humana logos in their own advertising materials. If an agent creates an ad to promote HumanaOne, the ad must be approved by HumanaOne Marketing. The statement “Authorized Agent for HumanaOne.” must be included, along with the HumanaOne logo. Copy pertaining to HumanaOne products and process will have to be reviewed for accuracy. To obtain approval, submit advertising materials to Debbie Miller at [email protected]. It will take two weeks to receive an approval, and approvals are not guaranteed. Please note, approval to use Humana’s name and product logos, such as HumanaOne, on a particular type of advertising material does not imply approval for any other use in the future. Requests for other uses must be submitted separately to [email protected]. Faxing Guidelines The Telephone Consumer Protection Act of 1991 prohibits marketers, including agents, from sending faxes to individuals with whom they have no existing business relationship. In the event of a violation of the TCPA, individuals are entitled to collect damages directly from the marketer for $500 to $1,500 or recover actual monetary loss, whichever is higher. Agents in violation of the TCPA may have their Humana agent contract terminated. 5