To maintain consistency and legibility in all applications, it is imperative that there are no alterations to any portion of the signature. ❯ Never recreate the logo. Always use the complete logo as supplied in a graphic file. One ❯ Never resize the logo disproportionate to the original dimensions. (Using the shift key while resizing will keep the size proportionate). ❯ Never change the forms themselves in any way: drop shadows, motion blurs, outlines or patterns. It sacrifices readability. ❯ Never enclose the logo in a shape for the purpose of reversing. ❯ Never place the logo on a highly patterned background. It compromises visibility. ❯ Never repeat or use the logo itself to create a border or pattern. It detracts from the purpose of the logo. ❯ Never place the logo on the page in any position other than horizontally. 2