Equality is essential. For decades, diversity and inclusion has been a vital topic in global society. We have seen organizations commit to diversity, implement inclusive policies, and contribute their voices as passionate champions. Yet despite years of work, the numbers remain quite grim, and inequities continue to exist. At IBM, we want to expand, empower, and ensure equality. Be Equal is an endeavor to scale systemic, sustainable improvement through practices that become ingrained into both our personal and professional existence. Our strategy — based on behavioral science, driven by data — demands multiple perspectives and perpetual attention and action. Be Equal Brand Guide, Version 2.0 IBM Brand Experience & Design 5