Be Equal is the new face of IBM Diversity & Inclusion. Launched initially to promote and support gender equality, the Be Equal brand is being expanded to include and represent every dimension of equality. And, in the spirit of being equal, we are building a open brand platform for all alike to participate— individuals and organizations—to promote equality, to partner together, and to become Be Equal Allies and advocates. Brand Platform Strategic Shifts Be Equal = People + Practices + Partners Gender → Gender Every one of us is a complex combination of different Race dimensions of diversity. Be Equal embraces all aspects of IBMers Policies Individuals Ability an individual’s identity, including education, family background, politics, income, position or role, experience, Allies Programming Businesses Origin status, appearance and language. Communities Products Organizations Status Public Schools Age Sexuality Beliefs… Internal → Mainstream Initiative Movement Aware → Active IBM(ers) + Partners Public Be Equal Brand Guide, Version 2.0 IBM Brand Experience & Design 7