4. Delight Customer Success Our customers can be our biggest fans or worst detractors, and it all comes down to how well we understand them and if we’ve helped them succeed. Targeted Content No one wants a sales pitch when they've already bought. Smart content makes sure you don't If we make our show loyal customers CTAs or content meant for first-time buyers. customers successful, they Conversations will buy more, stay longer, refer Manage, collaborate, and respond to customer messages, from any channel. their friends, and be happy to tell the world they love us.