3. Close Pipeline Management CRM allows us to analyze just how well marketing and sales are working ogether. Lead Nurturing Each lead should be nurtured according to their interests and lifecycle stage. Pages they’ve visited, content and whitepapers – all these indicate shifting interests. Good nurturing adapts messaging to Transform those stay relevant and makes winning new customers faster. leads into customers Email Email drip campaigns focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.