2. Convert Landing Pages, Forms, and meetings Get visitors to fill out their information through an optimized form on a personalised landing page, and give prospects an easy way to book meetings without the back and forth. Messages Chat with site visitors, and connect with the right people at the right time. Make chat conversations a natural part of your sales process. Messages helps sales teams connect with the right people right when they’re most engaged. The next step is to convert those CRM attracted visitors into leads. Keep track of the leads in CRM, a centralized contact database. Having all data in one place helps to make sense of interactions with contacts and optimize future interactions to more effectively attract, convert, close, and delight our ideal customers.