map. It’s a showpiece. So what would make the map better at that job? · A map designed to look good, first and foremost. · A map that hides sensitive data automatically, making it shareable. · A map easy for customers to share. So we built a beautiful animated map, with a unique shareable URL. A worse “map” does a better job When you focus purely on how a feature is used, ignoring the product category it’s in, or the type of feature it is, you quickly learn how to improve it. Rather than trying to address a hypothetical markets of would-be consumers, you can make improvements that resonate immediately. 31