Here’s a few ways we thought it could be used: · Work out where you had most customers? No, lots of products do that already. · See what customers are in a given city? No, our user list does it much better. · See how many users you have in a given country? No, our user list does it better too. So what does it do, aside from look impressive? There were three ways the map was used: · People like to show it off at trade shows & conferences. · People like to show it off on Twitter. · People like to show it off to investors. So what job did the map do? It looks impressive, and it makes our customers look impressive. Improvement based on usage If we tried to improve the map before we knew how it was used, we’d have tried to make a better map. Here are the types of things we would have focused on: · geographical accuracy · clustering · better country/city borders · drag to create “regions” · various other cartographical improvements All of those “improvements” would have taken us months and would have resulted in a worse product. Because the customer wasn’t buying what we thought we were selling. It’s not a 30