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Enter the Job Story First mentioned by Paul Adams on the Intercom blog, and developed here, Job Stories are a different way of designing features. But how does a team implement them into their workflow? Here’s one approach: 1. Start with the high level job. 2. Identify smaller jobs that help resolve the high level job. 3. Observe how people solve the problem now (the job they currently use). 4. Come up with a Job Story to investigate the causality, anxieties and motivations of what they do now. 5. Create a solution which resolves that Job Story. 39

Intercom on Jobs-to-be-Done - Page 40 Intercom on Jobs-to-be-Done Page 39 Page 41