PAG E 2 The Jaguar logo consists of two elements: the leaper and the wordmark. Never separate or crop these elements. The chrome version of the Jaguar logo is used across all communications unless you are com - promised by material and finish. In which case, use the outline version of the logo. There is a di ff erent version of the outline logo for smaller applications. There is a di ff erent version of the chrome logo for use on black backgrounds. WHITE BACKGROUNDS The Jaguar chrome logo should appear on a white background whenever possible. BLACK BACKGROUNDS In exceptional circumstances such as a TV end frame the chrome logo can be placed on a black background. PHOTOGRAPHIC BACKGROUNDS Never position the logo on a photographic background that is made of midtones as this will compromise the legibility of the logo. LOGO USAGE GUIDELINES BACKGROUNDS J AG U A R STYL E G UID E | LO G OS X X CHROME OUTLINE / LARGE OUTLINE / SMALL INCORRECT LOGO USAGE