PAG E 7 ACCENT COLOR SUPPORTING COLORS ACCENT COLOR DEEP RED PANTONE: 201 C CMYK: 0, 100, 63, 29 RGB: 158, 27, 50 HTML: 9e1b32 Websafe RGB: 153, 0, 51 Websafe HT ML: 990033 DEEP RED GRADATION A black gradation is placed on top of 100% deep red. Use the values of black, shown right for the correct gradation. The 80% black can be reduced to a lower per - centage when placed on a dark background, to ensure legibility. SUPPORTING COLOURS Silver is used in our logo and also as a sup - porting colour. Silver or 45% black can also be graduated to 90% black as a horizontally ap - plied graduation. This is applied to nameplates and range in ATL advertising. Black is a functional colour best suited to copy and monochrome applications. Tints of black can be used at intervals of 10% between 90% and 20%. COLOR USAGE GUIDELINES PA L E T T E J AG U A R STYL E G UID E | C OLOR PA L E TT E White SILVER PANTONE: 877 CMYK : 0, 0, 0, 30 RGB: 167, 169, 172 HTML: A7A9AC Websafe RGB: 153, 153, 153 Websafe HTML: 999999 SILVER GRADUATION 100% silver, or 45% black to 90% black. *The 90% black can be reduced to a lower percentage when placed on a dark background, to ensure legibility. Mid-point 80% Black Palette used to provide accents across touchpoints. 50% Mid-point Silver 90% Black 50% Or 30% black Use black as a utility palette for copy or monochromatic applications BLACK AND WHITE TINTS OF BLACK 80% 70% 60% 50% 40% 30% 20%