John Deere, Feeding The World In August 2008 John Deere announced a new company vision and commitment to improve and positively effect the millions of people whom go hungry every year. Through innovation in agriculture technologies and agricul- ture management, we have committed ourselves to increasing crop yields whilst improving and maintaining sustainable farming practices. In an effort to highlight the issues that face us as a planet, and to remain focused on this important mission, John Deere is proud to announce a new initiative and campaign entitled John Deere, Feeding The World. As a company truly committed to this new initiative, John Deere is excited to present it’s new look and branding. Robert W. Lane Chairman and Chief Executive Officer Branding Guidelines Version 1.2 – 07.29.08 2