Company Overview Deere & Company, founded in 1837 (collectively called John Deere), has grown from a one-man blacksmith shop into a corporation that today does business around the world and employs approximately 52,000 people. At John Deere, our actions are guided by our core values of integrity, quality, commitment and innovation. We are committed to living our values and, through doing so, building a business as great as our products. Throughout its history, our company has earned a reputation for high quality and integrity, and this has been an asset of incalculable value. We strive to live up to these expectations, not just because it is good business, but because it is the right thing to do. Our core values are never to be compromised for immediate success. We aspire to performance that endures, thereby creating the John Deere experience of genuine value for our employees, our customers and our stake- holders. John Deere employees have always understood that while business results are critical, how results are achieved is as important as the results themselves. Branding Guidelines Version 1.2 – 07.29.08 1