Contents 1 Company Overview 2 John Deere, Feeding The World 3 Master Logo 4 Master Logo & Campaign Tag 5 Master Icon 6 Logo Clear Space 7 Logo Alternates 8 Logo & Tag line Alternates 9 Icon Alternates 10 Logos on Photographic Backgrounds 11 Logo Misuses 12 Primary Color Palette 13 Secondary Color Palette 14 Typography 15 Magazine Advertisements 16 Magazine Advertisement A 17 Magazine Advertisement B 18 Magazine Advertisement C 19 Magazine Advertisement D 20 Type Hierarchy 21 Website 22 Web Type Hierarchy 23 Flash Banners 24 Broadcast 25 Contact Branding Guidelines Version 1.2 – 07.29.08 i