42 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 43 Applications Business Our business stationery is perhaps our most personal connection JOHNSON & JOHNSON (CORPORATE PARENT) with Johnson & Johnson. Each time a colleague shares his or Senior level management and others where approved. Stationery her business card, a personal association is made between the colleague, Johnson & Johnson, and the receiver of the card. Email Signatures The stationery we use in our personal interactions that bears the Signage Johnson & Johnson name must be functional, consistent, and reflective of our Corporate Identity. FIRSTNAME LASTNAME Employee Title, Subgroup / Department Name A traditional lithographic printing process should be used for all stationery items. To maintain consistent quality and ensure maximum One Johnson & Johnson Plaza, New Brunswick, NJ 08933 USA environmental economy, all stationery should be printed with T: +0 000 000 0000 M: / F: +0 000 000 0000 vegetable-based inks and varnishes on 100% post-consumer [email protected] www.jnj.com recycled paper that is processed chlorine-free. BUSINESS CARDS JOHNSON & JOHNSON CORPORATE FUNCTION OR INITIATIVE Our business cards are clean and uncluttered, and must include Employees of Johnson & Johnson Services, Inc., Johnson & Johnson appropriate contact details, the correct Corporate Signature, and full Finance, Inc., Johnson & Johnson International, Inc., or part of a legal operating company name. Business cards are designed at a corporate function but employed by a different operating company. universal size for global use. A dual-language option is available. PRINTING SPECS OVERVIEW • Paper: Mohawk Loop Inxwell Super Smooth Eco White 130 dtc FUNCTION OR INITIATIVE NAME • Ink: Vegetable based Ink • 2C Offset + Aqueous coating FIRSTNAME LASTNAME Employee Title, Subgroup / Department Name COLOR Operating Company Full Legal Name J&J red: PMS 185C* 12345 Anystreet Drive, Anytown, ST 00000 USA T: +0 000 000 0000 M: / F: +0 000 000 0000 Ink densities: 1.51 (logo, front), 1.42 (solid red, back) [email protected] www.jnj.com *On uncoated paper, use the custom ink formula below: Coatable warm red: 0.522 parts; Coatable yellow: 0.249 parts; Coatable rubine red: 0.228 parts; Total amount: 0.999 parts JOHNSON & JOHNSON CORPORATE FUNCTION OR INITIATIVE —2-LINE ADDRESS J&J dark gray: PMS Cool Gray 11 Ink density: 0.75 (type, front) TYPOGRAPHY: BUSINESS CARDS FUNCTION OR INITIATIVE NAME ® • Akzidenz-Grotesk Pro FIRSTNAME LASTNAME • Name and title: 8pt / 9.6pt, Contact info: 7pt / 8.55pt Employee Title, Subgroup / Department Name • Abbreviations with consecutive caps (ie, NY): 6.5pt / 8.55pt Operating Company Full Legal Name 12345 Anystreet Drive, Building 1A, Room ABC-123 Anytown, ST 00000 USA PHONE NUMBER FORMAT T: +0 000 000 0000 M: / F: +0 000 000 0000 All phone numbers must include country code. [email protected] www.jnj.com T: +1 212 462 7017 (USA) ® PMS is a registered trademark of Pantone, LLC.