40 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 41 Applications Applications Our Corporate Identity System comes to life each time we create a communication. Every application is an opportunity to share our values and to strengthen the equity of Johnson & Johnson. This is accomplished by using the Corporate Signature and all of the elements of our graphic style correctly and consistently. This section of the Design Standards demonstrates how the elements of our graphic style are integrated across our wide range of applications. Our Corporate Identity System should be reflected across all media; from external-facing communications, such as advertising and business cards, to internal-facing communications, ® such as PowerPoint presentations. Requirements for these applications differ, so varied degrees of flexibility have been outlined accordingly. When creating the following applications, first determine the legal entity that the employee works for: • Business Stationery • Email Signatures • Signage The full legal name of the individual operating company must be used on all external communications and materials. ORDERING BUSINESS STATIONERY In North America: Business stationery can be ordered through the Johnson & Johnson Procurement website, Ariba (http://aribana.jnj.com). Outside North America: Business stationery can be produced and ordered with your local printer. Please check with you management for policies and procedures for ordering.