38 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 39 Corporate Signature Our Corporate Signature It is crucial to the equity and reputation of Johnson & Johnson that the DO NOT CREATE A SHAPE OR APPLY A STROKE AROUND THE Signature Elements Corporate Signature Standards are adhered to in every communication. CORPORATE SIGNATURE. Configurations However, situations may arise that are not covered by the information Staging Area available. Examples of incorrect uses are below. Color Variations Backgrounds Minimum Size DO NOT DISTORT OR SPLIT THE CORPORATE SIGNATURE. Our Name in Text Abbreviating Our DO NOT CREATE A DROP-SHADOW OR A GLOW AROUND THE Name CORPORATE SIGNATURE. International Executions Incorrect Use DO NOT SLANT OR ANGLE THE CORPORATE SIGNATURE. DO NOT PRESENT THE CORPORATE SIGNATURE IN A SHAPE. DO NOT MIMIC THE CORPORATE SIGNATURE WITH ENGLISH OR NON-ENGLISH SCRIPTS. DO NOT APPLY THE CORPORATE SIGNATURE OVER A BUSY AREA Johnson & Johnson OF A PHOTOGRAPH. DO NOT USE UNAPPROVED COLOR COMBINATIONS OR PLACE THE CORPORATE SIGNATURE BETWEEN TWO BACKGROUND COLORS. DO NOT CROP THE CORPORATE SIGNATURE. FUNCTION OR INITIATIVE DO NOT USE A LIGHT BACKGROUND COLOR THAT IMPAIRS LEGIBILITY. NAME