24 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 25 Corporate Signature Our Corporate Signature COLOR VARIATIONS: PACKAGING Signature Elements When the Corporate Signature is used on packaging, it may only Configurations be used as a secondary brand as permitted in the Corporate Staging Area Signature Policy and may not be locked-up with other logos or Color design elements. Variations In order to protect the equity of Johnson & Johnson, the use of the Corporate Signature with consumer audiences Backgrounds has been expanded to most consumer brands in addition Minimum Size ® Our Name in Text to the traditional equity brands of JOHNSON’S and BAND-AID® Brand Adhesive Bandages. This includes product Abbreviating Our categories such as all baby care brands, skin/hair care, wound care, Name International topical health and oral health. Executions Incorrect Use On packaging applications for these products and brands, the Corporate Signature must appear in Johnson & Johnson ® ® red, gray, white, or black. For JOHNSON’S and CLEAN & CLEAR packaging only, the Corporate Signature may appear in the most contrasting color available within the existing palette.