26 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 27 Corporate Signature Our Corporate Signature To enable greater design flexibility while maintaining a consistent SOLID COLOR Signature Elements graphic style, use of the Johnson & Johnson Corporate Signature To ensure legibility, the Corporate Signature may be reversed (white) Configurations against a background is permitted. When presenting the Corporate from a solid background as long as sufficient contrast is maintained Staging Area Signature over a background, care must be taken to ensure all between the Corporate Signature and the background color. Color Variations components of the Corporate Signature are easily legible. Backgrounds Johnson & Johnson red and gray are the preferred colors. Minimum Size Our Name in Text Abbreviating Our Name International Executions Incorrect Use IDENTIFIER LINE HERE IDENTIFIER LINE HERE SUB-IDENTIFIER LINE HERE SUB-IDENTIFIER LINE HERE PHOTOGRAPH OR TRANSPARENCY The Corporate Signature may also be applied over a photograph or transparency. Photography behind the Corporate Signature may not be contrasting, busy, or violate the Corporate Signature’s staging area. When applying the logo over light photography, use the positive color variations as specified in the Color Variations section. IDENTIFIER LINE HERE IDENTIFIER LINE HERE SUB-IDENTIFIER LINE HERE SUB-IDENTIFIER LINE HERE