62 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 63 Graphic Style Our Graphic Style Our typographic style is clean, straightforward, and sophisticated, ALTERNATE FONTS FOR ONLINE AND OFFICE APPLICATIONS Photography expressing authenticity and trust. Our two corporate fonts are Because only a select number of fonts are universally available Color Palette timeless, and the degrees of their combination provide flexibility on most computers, electronic applications that do not allow for Typography for different applications. embedding custom fonts should not use our primary corporate fonts. Supporting Graphics OUR CORPORATE FONTS To ensure consistency when files are distributed across workstations Websites ® Presentations Our corporate fonts, Freight Text Pro™ (serif) and Akzidenz-Grotesk and platforms, two alternate fonts have been developed that have Our Credo Pro (sans-serif), are preferred for all print and digital applications in similar characteristics to our preferred corporate fonts. The fonts which fonts can be embedded. below are the approved alternate corporate fonts for all Johnson & Johnson applications for which our preferred fonts are unavailable. Both typefaces are straightforward and timeless, yet have a distinct, sophisticated character that conveys authenticity. They may be used When creating electronic communications such as websites, email, ® ® individually or together as appropriate. They are available in a broad or Microsoft Office presentations and documents, please use range of weights and cuts yielding a great deal of flexibility to Georgia in place of the preferred serif font, and Arial instead of the accommodate any communication. Variation in size, color, and weight preferred sans-serif font. may be used to create visual hierarchy and strengthen legibility. ALTERNATE (SCREEN FONTS) PREFERRED Georgia Freight Text Pro™ ABCDEFGHIJKLMNOPQRSTUV ABCDEFGHIJKLMNOPQRSTUV WXYZabcdefghijklmnopqrstuvwxyz WXYZabcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()_+{}|:”<>? 123456789!@#$%^&*()_+{}|:”<>? Arial ® Akzidenz-Grotesk Pro ABCDEFGHIJKLMNOPQRSTUV ABCDEFGHIJKLMNOPQRSTUV WXYZabcdefghijklmnopqrstuvwxyz WXYZabcdefghijklmnopqrstuvwxyz 123456789!@#$%^&*()_+{}|:”<>? 123456789!@#$%^&*()_+{}|:”<>?