60 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 61 Graphic Style Our Graphic Style Our colors are simple, yet recognizable. Our primary color palette Photography consists of Johnson & Johnson red, gray and white. There is also a Color Palette secondary and tertiary palette to provide color variety where needed. PRIMARY Typography COLOR VALUES Supporting Graphics Because color appearance varies across different types of media, a Websites set of standardized color values has been developed to enable visual Presentations consistency in all communications. The following color values have Our Credo been developed for print applications as well as on-screen viewing. SECONDARY PRINT APPLICATIONS Some inconsistency is inevitable when colors are reproduced using TERTIARY different inks, processes, printers, and media. It is important to visually match colors for every print initiative to ensure that the resulting colors match our approved color palette. The effectiveness of these colors depends upon the consistency of their reproduction, which requires a high degree of quality in color matching. COLOR NAME SPOT COLOR CMYK RGB HEX# J&J white N/A N/A 255/255/255 FFFFFF ® 185C 0/100/100/0 243/6/23 F30617 Printing color densities have been established to maintain consistent J&J red Pantone color on print materials: J&J red (web) N/A 5/100/71/22 180/22/1 B41601 ® Cool Gray 8C 0/0/0/50 130/130/130 828282 J&J gray Pantone J&J red: PMS 185C* Ink densities: 1.51 (logo), 1.42 (solid red) ® *On uncoated paper, use the custom ink formula below: J&J blue Pantone 306C 75/0/0/0 18/194/233 12C2E9 ® 7468C 100/0/0/30 10/140/170 0A8CAA Coatable warm red: 0.522 parts; Coatable yellow: 0.249 parts; J&J dark blue Pantone ® Cool Gray 3C 0/0/0/15 229/229/229 E5E5E5 Coatable rubine red: 0.228 parts; Total amount: 0.999 parts J&J light gray Pantone ® Cool Gray 11C 0/0/0/75 100/100/100 646464 J&J dark gray Pantone ® Process Black 0/0/0/100 0/0/0 000000 J&J dark gray: PMS Cool Gray 11 J&J black Pantone Ink density: 0.75 (type) ® ON-SCREEN APPLICATIONS J&J tan Pantone 465C 20/30/60/0 188/159/109 BC9F6D ® 5555C 30/0/35/40 115/140/90 738C5A Likewise, different computer screens, projectors, and other electronic J&J green Pantone ® 7531C 0/10/30/50 125/110/60 7D6E3C media will also yield varied color results. Use the RGB or HEX# values J&J brown Pantone ® 5483C 60/0/20/30 63/150/158 3F969E listed to ensure the greatest consistency. J&J teal Pantone ® 5205C 55/65/40/0 133/100/102 856466 J&J purple Pantone ® 583C 15/0/92/10 204/207/50 CCCF32 OFFICE APPLICATIONS J&J light green Pantone ® 5503C 30/0/10/15 152/195/200 98C3C8 Applications intended to be printed on individual desktop or laser J&J light teal Pantone ® 5215C 30/35/25/0 185/160/170 B9A0AA printers will also vary by machine. Use the CMYK values listed to J&J light purple Pantone ® 7527C 0/2/8/7 236/229/213 ECE5D5 ensure the greatest consistency. J&J light beige Pantone ® PANTONE® is a registered trademark of Pantone, LLC. PMS is a registered trademark of Pantone, LLC.