58 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 59 Graphic Style Our Graphic Style INNOVATION PRODUCT Photography Whether discussing chemical formulations, cutting-edge techniques, Products should be shot straight-on, on a white background with a or mechanical features, cropped detail photos create an abstract reflective surface – using uniform diffused lighting to avoid any harsh Color Palette expression of innovation and new points of view. shadows or reflections. Typography Supporting Graphics Websites Presentations Our Credo FACILITIES Facilities around the globe should be shot with natural lighting, and attention to the architectural details and unique features that make each location recognizable.