20 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 21 Corporate Signature Our Corporate Signature The Corporate Signature configurations must use the preferred PREFERRED: POSITIVE Signature Elements corporate colors of Johnson & Johnson red and gray. For greater Johnson & Johnson red Configurations flexibility, all configurations of the Corporate Signature may be Staging Area reversed out of a background color as long as it is legible. Color On packaging only, where printing and reproduction limitations may Variations require use of one-color positive or reverse variations, or when the preferred colors are unavailable, the most contrasting color available in PREFERRED: POSITIVE Backgrounds the existing palette must be used. TWO-COLOR Minimum Size Johnson & Johnson red Our Name in Text Johnson & Johnson gray IDENTIFIER LINE HERE Abbreviating Our PREFERRED SUB-IDENTIFIER LINE HERE Name COLORS International J&J J&J J&J Executions Incorrect Use Red Gray White PREFERRED: REVERSE White on background color: COLOR NAME SPOT COLOR CMYK RGB HEX# Johnson & Johnson red J&J red PMS 185C 0/100/100/0 243/6/23 F30617 J&J red (web) PMS 187C 5/100/71/22 180/22/1 B41601 J&J gray PMS Cool Gray 8C 0/0/0/50 130/130/130 828282 J&J white N/A N/A 255/255/255 FFFFFF IDENTIFIER LINE HERE SUB-IDENTIFIER LINE HERE Printing color densities have been established to maintain consistent color on print materials: J&J red: PMS 185C* Ink densities: 1.51 (logo), 1.42 (solid red,) *On uncoated paper, use the custom ink formula below: ACCEPTABLE: POSITIVE Coatable warm red: 0.522 parts; Coatable yellow: 0.249 parts; PACKAGING ONLY Coatable rubine red: 0.228 parts; Total amount: 0.999 parts The most contrasting color available in existing palette J&J dark gray: PMS Cool Gray 11 must be used, if preferred Ink density: 0.75 (type) colors are unavailable. IDENTIFIER LINE HERE SUB-IDENTIFIER LINE HERE ® PMS is a registered trademark of Pantone, LLC.