12 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 13 Corporate Signature Our Corporate Signature JOHNSON & JOHNSON AS PART OF FULL LEGAL NAME 3. DIVISION NAME: "JOHNSON & JOHNSON" FIRST Signature Elements PREFERRED (STACKED) AND ACCEPTABLE (1-LINE) CONFIGURATIONS The name, Johnson & Johnson, is listed first in the division full legal Configurations name (e.g, Johnson & Johnson Vision Care, Division of Johnson & 1. OPERATING COMPANY: “JOHNSON & JOHNSON” FIRST Johnson, Inc.) Staging Area The name, Johnson & Johnson, is listed first in the operating company Color Variations full legal name (e.g, Johnson & Johnson Consumer, Inc.) Backgrounds Minimum Size [DIVISION NAME] Our Name in Text DIVISION OF [OPCO FULL LEGAL NAME] Abbreviating Our [OPCO FULL LEGAL NAME] Name International [DIVISION NAME] DIVISION OF [OPCO FULL LEGAL NAME] Executions Incorrect Use [OPCO FULL LEGAL NAME] Example: Example: 4. DIVISION NAME: "JOHNSON & JOHNSON" NOT INCLUDED Our Corporate typeface is Akzidenz Grotesk Pro. Live text is set in all-caps, bold, 17.55 pt., 15pt. tracking The name, Johnson & Johnson, is not included in the division name, 2. OPERATING COMPANY: "JOHNSON & JOHNSON" WITHIN but is included in the operating company name (e.g, Vistakon, Division The name, Johnson & Johnson, is within the operating company full legal of Johnson & Johnson Vision Care, Inc.) name (e.g, Shanghai Johnson & Johnson Pharmaceuticals, Ltd.) [OPCO] [FULL LEGAL NAME] Division Logo Example: DIVISION OF [OPCO FULL LEGAL NAME] SHANGHAI PHARMACEUTICALS, LTD. Division Logo DIVISION OF [OPCO FULL LEGAL NAME] Example: DIVISION OF VISION CARE, INC.