14 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 15 Corporate Signature Our Corporate Signature JOHNSON & JOHNSON FAMILY OF [SECTOR OR DISEASE] COMPANIES PART OF THE JOHNSON & JOHNSON FAMILY OF COMPANIES Signature Elements Preferred (vertical) and acceptable (1-line: limited space) configurations Preferred (vertical) and acceptable (1-line: limited space) configurations Configurations Staging Area Operating Company, Division, Business Unit Franchise or Brand Logo(s) Color Variations FAMILY OF [SECTOR OR DISEASE] COMPANIES Backgrounds Minimum Size Our Name in Text Abbreviating Our Operating Company, Division, Name Business Unit Franchise or Brand Logo(s) Example: International Executions Incorrect Use FAMILY OF [SECTOR OR DISEASE] COMPANIES Examples: JOHNSON & JOHNSON FAMILY OF CONSUMER COMPANIES Preferred (vertical) and acceptable (1-line: limited space) configurations Operating Company, Division, Business Unit Franchise or Brand Logo(s) Example: