16 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 17 Corporate Signature Our Corporate Signature JOHNSON & JOHNSON CORPORATE FUNCTIONS OR INITIATIVES DEPUY COMPANIES OF JOHNSON & JOHNSON Signature Elements Preferred (stacked), acceptable (vertical: business stationery only) Preferred (vertical) and acceptable (1-line: limited space) configurations Configurations and acceptable (1-line: limited space) configurations For further instruction regarding DePuy Synthes, please refer to their design standards Staging Area FUNCTION Color Variations OR INITIATIVE Backgrounds NAME Minimum Size Our Name in Text Abbreviating Our Name International FUNCTION OR INITIATIVE NAME Executions Incorrect Use FUNCTION OR INITIATIVE NAME Example: Corporate Functions JANSSEN PHARMACEUTICAL COMPANIES OF JOHNSON & JOHNSON Preferred (vertical) and acceptable (1-line: limited space) configurations For further instruction regarding Janssen, please refer to their design standards JOHNSON & JOHNSON CONSUMER FUNCTIONS OR INITIATIVES FUNCTION OR INITIATIVE NAME Example: Consumer Functions

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