66 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 67 Graphic Style Our Graphic Style USING SCALE AND COLOR USING SCALE AND COLOR Photography ® ® Example 1: Freight Text Pro™ and Akzidenz-Grotesk Pro Example 2: Akzidenz-Grotesk Pro Color Palette Title text appears Typography Title text appears in Supporting Graphics ™ Websites in Freight Text Pro ® Presentations Akzidenz-Grotesk Our Credo Book(30/35 pt.) Pro Light (30/40 pt.) Introductory body copy can appear in a larger ® size using Akzidenz-Grotesk Pro Regular Subtitle information appears ( 15/20 pt). Larger introductory copy should be ® limited to five to seven lines. in Akzidenz-Grotesk Pro Bold (20/25 pt.) Larger introductory SUBTITLE APPEARS IN AKZIDENZ-GROTESK® PRO copy should be limited to five BOLD (10/10 pt.) to seven lines. ® Body copy is Akzidenz-Grotesk Pro Regular (10/14.25 pt.) in black style with paragraphs separated by one return and without ® indentation. Copy continues with paragraphs separated by one return. Body copy is Akzidenz-Grotesk Pro Regular (10/14.25 pt.) in gray style using color for emphasis of key point. The copy continues with ® paragraphs separated by one return. Body copy is Akzidenz-Grotesk Pro Regular (10/14.25 pt.) in black style with paragraphs separated by one return and without ® indentation. Copy continues with paragraphs separated by one return. Body copy is Akzidenz-Grotesk Pro Regular (10/14.25 pt.) in gray style using color for emphasis of key point. The copy continues with paragraphs separated by one return.