Classic Script Enhances the KFC Brand. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Our Own Classic Script - use for all mediums. How to Use the Classic Script. Proprietary Font. To download the font, log onto www.kfclogos.com for use in both the MAC and PC environments. The KFC Classic Script font Always use one colour, KFC Rich Black,white was created as an enhancement (reversed), or KFC Rich Red when setting the classic script font. element to the updated Master Logo and Signage formats. For use across all mediums, but use sparingly – in headlines, sub-heads, or to indicate retail costs– but not It is especially useful to markets for use as general body copy. needing to translate a specific Use for translations to a local language. When copy headline or phrase into a is translated into a local language in a market, the local language. translation must be submitted to Yum Trademark Counsel for review. • Use the Classic Scrip KFC Rich Black, KFC Rich Red, or White (reversed). NOTE: Never use the classic script font in place of the required KFC Lettertype in the master logo formats. KFC Proprietary Classic Script Font Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.6