Secondary Script Lettertypes. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Secondary Elements. 1-Colour Scripts. The Kentucky Fried Chicken Script lettertype was originally developed by The Classic font option is a 1-colour scripts used for signage must be in KFC Rich Red. Colonel Sanders in 1952. It is a genuine, time-honored essence of the brand. contemporary letter style that closely Other 1-colour usage is restricted to interior art or graphic elements only. The Script lettertype helps impart a feeling of warmth and authenticity, and matches the modernized KFC lettertype. it is used primarily as a secondary brand artwork element. It should be used The Heritage font option is an update sparingly. It is meant enhance the KFC logo, not to replace it. from our original 1952 font. Classic Script - use for all mediums. Heritage Script - use for all mediums. Solid KFC Rich Red Script. Solid KFC Rich Red Script. Solid White Script only on a KFC Rich Red background. Solid White Script only on a KFC Rich Red background. Heritage Script stacked formats. NOTE: ® after the Kentucky Fried Chicken Script Always use the lettertype. When used as a secondary exterior building signage element, all separate published maximum and minimum KFC Rich Red Script with White Outline. standards for lettertype signage must be met. Kentucky Fried Chicken Script Formats Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.5