KFC Lettertype Style. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Further Protecting Master Lettertype Formats. 1-Colour Secondary Our Identity. The master lettertype formats below may only Lettertype Formats. Our KFC lettertype is a unique White Highlight Formats. be used in KFC Rich Red and White. The 1-colour applications, shown below in black, set of trademarked letter forms may be used as secondary artwork applications. Most of the lettertype formats contain elegant Never use a 1-colour KFC Lettertype format to designed specifically for use in the highlights on the letter forms that contribute to the KFC corporate identity system. The take the place of the required trademarked uniqueness of the KFC lettertype. It is preferred that red or white lettertype. refreshed type, like the modernized one of these formats with highlights be used in all Colonel logo, is an evolution of our printed applications (including packaging). KFC Rich Red Lettertype with White Highlights can be used on any background. classic lettertype and has a warm, Solid Lettertype Format. friendly, inviting feel. A new format without highlights has been developed to The lettertype may now be used bring a sense of freshness and crispness to the letters KFC 1-Colour Lettertype with White Highlights. on its own, without the Colonel when they are used against the signature KFC Rich Red background. The only acceptable application for the logo. This page outlines the specific solid, all-white format of the KFC lettertype is against an guidelines governing the lettertype ONLY use White KFC Lettertype without KFC Rich approved KFC Rich Red background. This is the preferred Red Highlights on KFC Rich Red background. usage without the Colonel logo. format for white signage letters. NOTE: NOTE: All usage of the lettertype All-red letters, without the highlights, are never allowed to represent for exterior trade dress the core KFC lettertype. All-red letters are only allowed in certain ONLY use the KFC 1-Colour Lettertype without and site signage must extreme applications in which the white highlight is impossible to the White Highlights for wearables. adhere to all published reproduce, such as small-scale wearable embroidery. Never use maximum and minimum all-red letters to represent the core logo trademark in marketing, White Lettertype with KFC Rich Red highlights signage standards. TV, business, packaging, graphic, or signage applications. can be used on any solid background. Never use any colour other than red or white to reproduce any of the KFC lettertype formats as 3-dimensional signage letter forms. NOTE: Refer to GFP Development Standards Library Vol. IV for approved Never change the highlight colour in master logo signage edge return colour options. formats from white or KFC Rich Red. KFC Lettertype Formats and Colours DocumenDocumentt colour colours vs ary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.4