KFC Medium and Light Warm Beige. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Colour Strategies Use both face tones for print and broadcast applications: NOTICE: Use a modified format and omit for Different Types Merchandising In the 3-colours logo, the KFC Light Warm Beige for: of Applications. Packaging KFC Light Warm Beige Signage Advertising face tone is omitted. Wearables The modernized KFC Colonel logo Business & Promotional Materials Applications Where the Face has clearly defined colour strategies TV Tone is Not Reproducible to enable maximum colour impact for different applications. KFC Rich Red PANTONE® 187 The 4-colours logo, including both face tone colours, is required for all KFC Rich Black PANTONE® Black print and broadcast applications. For exterior trade dress, site and trade zone signage, the face tone KFC Medium Warm Beige PANTONE® 727 CV* is eliminated but the shadow colour remains. This modified colour format may also be used in applications KFC Light Warm Beige PANTONE® 9201 CV* (such as wearables) when the face * CV indicates the CMYK formula for this colour tone is not reproducible. has been adjusted from the standard PMS breakdown. See page 4.1 for the custom CMYK Formula. Complete colour specifications are SPECIAL NOTE: given on page 4.1. For 1-colour logo NOTE: No 2-colours logos exist in the 2006 updated identity standards. applications please refer to page 2.12. The colours represented in this document will vary widely The logo becomes stark when both Beige tones are omitted. In keeping with when viewed on screen or output to printer. For correct the desire to give the logo a warmer appearance and consistent application, ® only 3- and 4- colours logos are approved for the majority of cases. colour representation, always refer to PANTONE colour See page 2.12 regarding usage guidelines for the 1-colour logo. chips. Colour decisions made solely from screen viewing or non-colour correct hard copies risk inaccuracies. Colonel Face Tone Reproduction Guidelines Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.3