KFC Signage Format Overview. SECTION 2 Signage guidelines can be found YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International in the GFP Development Standards Library Vol. IV. NOTE: The KFC Bright Red halo is optional on Signage Logo Formats: Consistent Signage Components. signage. Please go to www.kfclogos.com These formats are designed for signage applications only. Any use beyond signage must be approved by marketing leadership. for valid signage artwork files. Modernized Colonel icon. Vertical Square and Horizontal Lettertype: 3d Channel Letters Signature 8 degree tilt off the vertical axis Modernized signature colour palette. KFC Rich Red Lettertype with Top-crop of the Colonel icon in formats with cropping. White Highlights for use on Defined proportions / shape formats. any background. KFC lettering is included in some signage formats, and not in others. The KFC lettertype may not be added to the Colonel icon ONLY use White KFC Lettertype unless demonstrated in this manual. Formats shown without the without KFC Rich Red Highlights lettertype do not have a combined icon-lettertype option. Some on KFC Rich Red background. signage formats require the KFC lettertype be combined with the Square 1 x 1 1.25 x 1 Colonel icon. Use all logo and signage formats exactly as shown. Use White Lettertype with The KFC lettering for signage does not include the highlights KFC Rich Red highlights on but does include a black drop shadow. This drop shadow any solid background. lettering is for use in signage only. Never shift the position of the Colonel icon within the defined signage proportion. Never alter the defined position, size or colour of the 1 x 1.25 1.5 x 1 1.75 x 1 Bucket and Circle KFC lettertype when used with the Colonel icon. Never change the fixed angle of the Colonel icon or the KFC lettertype within the approved signage proportion. Never change the signage colours. Straight Bucket for Signage 3M® Vinyl Colours round and flat signage. NOTE: KFC Rich Red - 3M 3630-53 ™ ™ The 3M Scotchcal 2 x 1 NOTE: KFC Rich Black - 3M 3630-22 Translucent Film The circle format may Series 3630 is used only be used as KFC Medium Warm Beige - 3M 3630-0647 for second-surface a projecting White Diffuser - 3M 3635-30 applications. blade sign. Use 3M Film Series Bright Red and Deep Burgundy 3632 for first-surface are for signage only. applications. Left Tilt Right Tilt KFC Deep Burgundy - 3M 3630-2395 Bucket Bucket NOTE: KFC Bright Red - 3M 3630-2658 (This colour optional on Signage) Left and Right Tilt buckets 1 x 1.5 1.5 x 1 1.25 x 1 are for use on a double Master Signage Formats and Colours sided flat bucket sign only. Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.2