KFC Logo Format Overview. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International NOTE: Signage only formats are demonstrated on page 2.2 Master Logo Formats: Consistent Master Logo Components. For applications including advertising, packaging, TV, coupons, POP, and promotional materials. Modernized Colonel icon. Signature 8 degree tilt off the vertical axis. Vertical Square and Horizontal Lettertype Solid KFC Rich Red background for master artwork logos. Full head (no top-crop) in master logos. KFC Rich Red Lettertype Defined proportions / shape. with White Highlights for KFC lettering is included in some masters, and not included use on any background. in others. The KFC lettertype may not be added to the Colonel icon unless it is demonstrated in this manual. Formats shown ONLY use White KFC without the lettertype do not have a combined icon-lettertype Lettertype without option and must be used exactly as defined. KFC Rich Red Highlights on Never shift the position of the Colonel icon KFC Rich Red background. within the defined logo proportion. Square 1 x 1 1.25 x 1 Never alter the defined position, size or colour of the Use White Lettertype with KFC lettertype when used with the Colonel icon. KFC Rich Red highlights on any solid background. Never change the fixed angle of the Colonel icon or the KFC lettertype within the approved logo proportion. Never change the master logo colours. Bucket and Circle Never manipulate the shape of the logo in any way, 1 x 1.25 distorting the Colonels image or the KFC lettertype. 4 Spot Colours Never substitute the Kentucky Fried Chicken script font for the KFC font in the master logo. NOTE About Find detailed colour specifications beginning on page 4.1 the Circle: KFC Rich Red - PANTONE® 187 This format may be widely used in all 2d graphic KFC Rich Black - PANTONE® Black applications. When used for KFC Medium Warm Beige - PANTONE® 727 CV* signage, the circle format may Refer to the visual references on page only be used as a projecting KFC Light Warm Beige - PANTONE® 9201 CV* blade sign. See 2.2 for more 2.10 & 2.11 for other logo restrictions. details about signage. * CV indicates the CMYK formula has been adjusted from the standard PMS breakdown. See page 4.1 for the custom CMYK Formulas. KFC Logo Master Formats & Colours DocumenDocumentt colour colours vs vaarryy w wiidely when vdely when viieewweedd ele eleccttrronicalonically or prinly or printteed td too o offffice prinice printteerrss. Re. Reffeerr t too page 4 page 4..1 f1 foor colour mar colour mattcching guhing guideidelineliness.. 2.1