2006 Manual Content Overview. SECTION 1 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Manual Scope. Master Logo Elements: Secondary Artwork Elements. These enhancement graphics help visually communicate a Quick Summary. and reinforce the KFC brand message by utilizing the image of the Colonel and our famous trademarked phrases. The main updates to the identity system elements presented in the 1 Modernized Colonel Logo Kentucky Fried Chicken Script Font KFC Delivery Logo 2006 manual are as follows: Find Colonel logo artwork and cropping on 2.7. 3 Complete artwork and usage guidelines are on 2.5. 6 Options for use with or without a phone number are on 3.4. MASTER ARTWORK ELEMENTS Go to 2.2 for signage logo artwork and cropping. 1. Modernized Master Logo 2. Updated KFC Lettertype SECONDARY ARTWORK ELEMENTS 3. Kentucky Fried Chicken Script Font 4. Colonel and Secret 11 Medallions 5. Its Finger Lickin Good Script Font Colonel Medallion and Secret 11 Medallion artwork KFC Express Logo 6. KFC Delivery Logo 4 See 3.1-3.2 for graphic styles and cropping guidelines. 7 Find usage guiedlines on 3.5. 7. KFC Express Logo 8. Creation of the Classic Script Font. Logo and Signage Exceptions and 2 Refreshed KFC Lettertype Inquiries. Go to 2.4 for complete artwork and usage guidelines. Exceptions and inquiries related to modification of the logo should be directed to marketing leadership. 8 Classic Script Font See page 2.6 for usage guidelines. Direct all trademark questions to Yum Its Finger Lickin Good Script Font Trademark Counsel in Dallas. 5 See 3.3 for complete artwork and usage guidelines. NOTE: Inquiries for exceptions are carefully Introduction to the 2006 Identity Standards reviewed, but seldom approved. DocumenDocumenDocumenttt colour colourcolours vs vs aarryy w wiidely when vdely when viieewweedd ele eleccttrronicalonically or prinly or printteed td too o offfice prinfice printteerrss. Re. Reffeer tr too page 4 page 4..1 f1 foor colour matr colour matcching guhing guidelineideliness.. 1.3