Standard Colour Matching Systems. SECTION 4 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International FC Rich Red K ® 187 9 / K - 20 PANTONE 00 / Y - 7 ® / M - 1 PANTONE , CMYK, KFC Rich Red Process: C - 0 Order KFC Colour ® 187 PANTONE ® ® 187 PANTONE ® 187 PANTONE 187 PANTONE ® 187 PANTONE ® 187 PANTONE RAL, and 3M. ® 187 PANTONE Chips Online. ® 187 RAL 3031 PANTONE ® 187 PANTONE ® 187 PANTONE ® 187 PANTONE ® 187 Process: C - 0 / M - 100 / Y - 79 / K - 20 PANTONE ® 187 PANTONE ® 187 PANTONE ® 187 PANTONE ® 187 Our collective goal is to maintain PANTONE To order colour chips or a hard copy of ® 187 PANTONE ® 187 PANTONE ® 187 PANTONE ® 187 PANTONE ® 187 PANTONE consistent, precise representation of ® 187 PANTONE this manual go to www.kfclogos.com. KFC Rich Black ® 187 PANTONE ® 187 PANTONE ® 187 PANTONE ® ® 187 PANTONE ® 187 PANTONE Black PANTONE ® 187 PANTONE each of our colours, in every application ® 187 PANTONE ® 187 PANTONE ® 187 RAL 9005 PANTONE Colour chips should be replaced once ® 187 PANTONE ® 187 PANTONE ® 187 PANTONE throughout the world. By utilizing ® 187 PANTONE Process: C - 0 / M - 13 / Y - 49 / K - 98 ® 187 PANTONE ® 187 PANTONE a year. After a year, the ink colours could ® 187 PANTONE ® 187 PANTONE ® 187 PANTONE ® 187 standard colour matching systems we PANTONE KFC Medium Warm Beige fade and risk an inaccurate colour match. ensure the KFC logo will be reproduced PANTONE® 727 CV (CV indicates the CMYK formula correctly. PANTONE®, RAL , Process has been adjusted from the standard breakdown) Important! The colour chip pages are extremely vulnerable Printing CMYK , and 3M are matching RAL 060 80 20 to fading from ultraviolet rays. Avoid excessive exposure systems used for each of the aptly Process: C - 0 / M - 15 / Y - 25 / K - 3 KFC Light Warm Beige to light, and always keep pages out of direct sunlight. named KFC logo colours: PANTONE® 9201 CV (CV indicates the CMYK formula KFC Rich Red has been adjusted from the standard breakdown) KFC Rich Black RAL 9001 KFC Medium Warm Beige Process: C - 0 / M - 5 / Y - 10 / K - 0 KFC Light Warm Beige Because different reproduction situations will require the use of one Signage 3M® Vinyl Colours Specifying KFC Colours. of the colour matching systems, be KFC Rich Red - 3M 3630-53 NOTE: Colour chip pages should always be used to match colour when NOTE: ™ ™ KFC Rich Black - 3M 3630-22 The 3M Scotchcal The colours represented on this document will vary aware that the final appearance of the Translucent Film ® printing with 4-colour process. Always specify the PANTONE colour widely when viewed on screen or output to printer. KFC Medium Warm Beige - 3M 3630-0647 Series 3630 is used For correct colour representation, marketing teams colours will vary slightly. However, great ® for second-surface name, or give the PANTONE colour chips to the vendor who will be should always reference PANTONE® White Diffuser - 3M 3635-30 colour chips. care has been used in selecting the applications. producing the printed material. Make sure to select the KFC colour chip Colour decisions made solely from screen viewing or Bright Red and Deep Burgundy Use 3M Film Series non-colour-correct hard copies risk inaccuracies. colour specifications, so the variance are for signage only. for either coated or uncoated paper, depending on the paper stock for 3632 for first-surface from one colour matching system to KFC Deep Burgundy - 3M 3630-2395 applications. the project. Work with your vendor to make sure the end result is a true KFC Bright Red - 3M 3630-2658 Colour Specifi cations & Colour Matching Systems the other should be minimal. colour match to the specified PANTONE® chip. Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 4.1