Promotion For Locations Offering Express. SECTION 3 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Convenience Use both face tones for print and Use a modified format and omit Locations now have broadcast applications: the KFC Light Warm Beige for: NOTICE: an Express Logo. Merchandising Signage In the 3-colours logo, KFC Light Warm Beige Packaging Applications Where the Face face tone is omitted. The addition of “Express” to Advertising Tone is Not Reproducible the Updated KFC Logo identifies Business & Promotional Materials the convenience of pre-packaged TV products to our customers. To further enhance the impact and to highlight the “Express” message, the new logo has been designed with an additional yellow colour. The colour specifications for the 4-Colours Express logo, and the ® Express Signage formats are detailed 5 Spot Colours. NOTE: Signage 3M Vinyl Colours NOTE: The KFC Bright Red halo is optional on KFC Rich Red - 3M 3630-53 ™ ™ at right. The modernized KFC Expressl logo has the addition of KFC signage. Please go to kfclogos.com for The 3M Scotchcal Express Yellow to enable maximum colour impact for print and valid signage artwork files. KFC Rich Black - 3M 3630-22 Translucent Film Series 3630 is used broadcast applications. KFC Medium Warm Beige - 3M 3630-0647 for second-surface KFC Rich Red - PANTONE® 187 White Diffuser - 3M 3635-30 applications. Use 3M Film Series KFC Rich Black - PANTONE® Black Bright Red, Deep Burgundy and 3632 for first-surface Express Yellow are for signage only. applications. KFC Medium Warm Beige - PANTONE® 727 CV* KFC Deep Burgundy - 3M 3630-2395 KFC Light Warm Beige - PANTONE® 9201 CV* KFC Bright Red - 3M 3630-2658 (This colour optional on Signage) KFC Express Yellow - PANTONE® 123* KFC Express Yellow - 3M 3630-25 (Sunflower) * CV indicates the CMYK formula has been adjusted from the standard KFC Express Logo Formats PMS breakdown. See page 4.1 for the custom CMYK Formulas. Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 3.5