Promotion For Stores Offering Delivery. SECTION 3 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Make an Impact Use both face tones for print and broadcast applications: NOTICE: Use a modified format and omit with the Addition of Merchandising In the 3-colours logo, the KFC Light Warm Beige for: a Delivery Logo. Packaging KFC Light Warm Beige Signage Advertising face tone is omitted. The delivery logo formats have been Business & Promotional Materials Wearables TV Applications Where the Face designed to have a memorable visual Tone is Not Reproducible impression on packaging, television, signage, and other marketing materials. For locations offering delivery, this logo leaves a strong impact across all mediums, including 1-colour applications. Horizontal Format without the Phone Number. Vertical Format without the Phone Number. The addition of a delivery logo will enhance the refreshed, contemporary restaurant designs currently being An Option to Include a Delivery Phone Number. introduced in all worldwide markets. NOTE: Log onto www.kfclogos.com to download There are no 2-colour versions of the Delivery Logos. the native file and modify the phone number This black and white version below is especially useful for a specific store. The phone number on coupons and in newspaper advertising. For all of the valid formats, go to www.kfclogos.com. option, in either vertical or horizontal format, (99-9)9 999 999 is set in the Arial font and it is surrounded by a white field for use on any background. (99-9)9 999 999 (99-9)9 999 999 KFC Delivery Logo Formats Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 3.4