A Time-honored Famous Phrase. SECTION 3 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International NOTE: For all of the colour options log onto www.kfclogos.com Secondary Artwork. 1-Colour Scripts. Our trademark phrase: “its finger lickin good” helps to communicate The Script lettertype helps impart a feeling of warmth 1-colour usage is restricted to interior art and reinforce the KFC brand message with the use of our trademarked, or graphic elements only. and authenticity, and it is used primarily as a secondary famous phrase. Use it on promotional materials or in-store fixtures as brand artwork element. It should be used sparingly. an enhancement graphic. Classic Script - use for all mediums. Heritage Script - use for all mediums. Solid Script in KFC Rich Red. Solid Script in KFC Rich Red. Vintage Script - use for all mediums. NOTE: The Vintage Script was adapted from the original chicken bucket type. Our trademark phrase is “its finger lickin good” – always include the word “its” when using this time- Remember: honored famous slogan. TM KFC trademarks always need a . Once they are officially TM Solid Script in KFC Rich Red. registered with the local country trademark office, the should be changed to ®. Local markets are responsible for checking with Yum Trademark Counsel in Dallas to determine the registration status of any trademark. Finger Lickin Good Script Formats Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 3.3