Secondary Graphics for Unique Markets. SECTION 3 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Design Styles How to Use Medallions. Directed to The Secret 11 Medallions can be used in a Three Individual similar fashion to the Colonel Medallions on Audiences. Traditional Style Classic Style Urban Style the previous page. Bodoni Bold Bookman Old Style Italic Microgramma Med. Extended Always use one colour to Like the Colonel Medallion on the reproduce the Colonel Medallion. preceding page, the Secret 11 Exterior trade dress applications may incorporate the Colonel Medallion Medallion provides enhancement as a secondary brand element, but: graphics to promotional materials No more than one application may be used on the wall surfaces of any given and in-store fixtures. exterior building elevation. NOTE: No more than one application may be Never use the Secret 11 Medallion in used on the window glass or entry door place of the required Colonel logo. glass of any given building elevation. Never use the Secret 11 Medallion No more than one application may be directly adjacent to, or intersecting used on the wall surfaces of any given with, the full Colonel logo or the Reversed Urban Style exterior building elevation. KFC Lettertype. Cropping Guidelines It is acceptable to crop the Secret 11 Microgramma Bold Extended No more than one application may be Medallion artwork. Always place medallions used on the window glass or entry door of th b glass of any given building elevation. e r s e & e s t h s m e e p r i o c c c against another graphic or building element r e e H et e ns s Important! The Secret 11 Medallions are l e to define the cropping line. Cropped versions e v e v l e designed to be used as stand-alone artwork en s of medallions should never be placed in the ’ l s e and should never be directly combined with n cip oloc middle of any graphic or window frame. other signs or Colonel Icon elements. se eht It is necessary to rotate the type around the medallion to ensure the complete message is legible. Also, delete any letters that are partially cropped where they run off of the The Urban Style 11 artwork in both the defined edge. positive and reversed formats is customized and for use only with the Microgramma font. Secret 11 Medallions DocumenDocumentt col colourou s vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 3.2