Enhancing the Brand Message. SECTION 3 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Traditional Style Classic Style Urban Style How to Use Medallions. Secondary Bodoni Bold Bookman Old Style Italic Microgramma Med. Extended Artwork. Always use one colour to reproduce the Positive Colonel Medallion. The Colonel Medallion and Colonel For use as interior graphic design and artwork, the Secret 11 Medallion on the Medallion the Colonel Medallion may be scaled large or small. Artwork It may also be cropped, depending on the needs following page, were created of the artwork. to supply enhancement graphics Exterior trade dress applications may to promotional materials or incorporate the Colonel Medallion as a secondary in-store fixtures. brand element, but: No more than one application may be used on the wall These secondary graphic surfaces of any given exterior building elevation. elements help visually No more than one application may be used on the window communicate and reinforce glass or entry door glass of any given building elevation. the KFC brand message by utilizing the image of the Colonel Requirements for Copy Changes and trademarked phrases. and Language Translations. Reversed Any variation in copy must be submitted to Both the Colonel Medallion and Colonel Senior Marketing Leadership. the Secret 11 Medallions were Medallion Trademark clearance is required in every market that intends created in three distinct styles to Artwork to use the Colonel Medallion or the Secret 11 Medallion. reach specific market audiences: Markets must check with Yum Trademark prior to usage. Traditional The copy inside the Colonel Medallion and the Secret 11 Classic Medallion is a fixed part of this brand trademark element. Urban This copy cannot be changed in the field without prior NOTE: approval from YRI Marketing and YRI Legal. Never use the Colonel Medallion in If copy is translated into a local language in a market, place of the required Colonel logo. the translation must be submitted to Yum Trademark Never use the Colonel Medallion Counsel for review. directly adjacent to, or intersecting with, the full Colonel logo or the Colonel Medallions KFC Lettertype. DocumenDocumentt col colourouurs vs vaarryy w wiidely when vdely when viieewweedd ele eleccttrronicalonically or prinly or printteed td too o offffice prinice printteerrss. Re. Reffeerr t too page 4 page 4..1 f1 foor colour mar colour mattcching guhing guideidelineliness.. 3.1