Professional Branded Apparel Items. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International Recommended Wearable Logo Formats. Selecting the Colour Basic Guidelines. for the MaMatteerialrial.. Wearables play a prominent role Use one of the master formats of the Colonel logo when producing wearables: Straight Bucket, Circle, Square, and 1 x 1.25 Vertical format. Consideration for a material colour that compliments our in the KFC brand image. They NOTE: KFC colour palette will ensure a professional end result. offer visibility and association with Due to difficulties the KFC brand. in the execution of Suggested material colours are: wearables, the From restaurant-wear to corporate KFC Light Warm White or Black Slate Beige face tone is and special-event wearables, the omitted and replaced with white. Beige Olive Green KFC logo can be applied to a wide variety of garments in a wide variety It is also acceptable to use Grey Brown of materials. We want to ensure KFC and the Colonel separately. Tone-on-Tone. that wearables are produced with An option for wearables is to use the Always use a thread darker than Deep Red the best possible representation of KFC lettertype independently from the the material when specifying Colonel logo. It may be used with or the same colour family for the our company. without the accent highlight. The preferred material and the embroidery or colour application for the KFC lettertype on silkscreen (as shown here). NO Here are some basic guidelines to wearables is KFC Rich Red or White. Tone-on-tone options may also be follow when producing wearables with used provided the thread colour is darker than embroidery or silk-screen. the fabric colour as shown to the right. Never combine the Colonel Icon with the KFC lettertype when producing wearables. NOTE: It is best to embroider directly onto fabric Omit the outline in rather than to silk- 1-colour applications. screen or sew on an embroidered patch. KFC Wearables Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.13