1-Colour Secondary Artwork. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International NOTE: No 2-colour artwork versions are allowed. Secondary Artwork (including the Medallions, and the Kentucky Fried Chicken script and Its Finger Lickin A freestanding Colonel Positive Reverse. Good script) utilizes the image of the may be used in Colonel as a graphic element which 1-colour without the In reverse applications, its best to use the 1-colour KFC Lettertype. helps to visually communicate and Use a dark field KFC logo that features a positive image of the Colonel, with a white or with a dark background to hold the Colonels image. reinforce the KFC brand message. reversed outline to hold the Secondary Artwork may only be used Colonels image. For items such as engraved plaques and window glass in conjuction with a master logo. Maintain the decals use the Positive-Image Reverse logo with an outline. NO Dont proportions as The outline separates the Colonel from the dark background. 1-Colour Logos. reproduce set out in the the 1-colour 4-colours formats. All the approved KFC Logo Formats can be reproduced in The 1-colour application is for use Freestanding 1-colour Positive-Image Reverse, with or without the outline. Logo on a In the Alternate Formats, the Colonels head should always only as a secondary artwork element patterned or for situations when the 4-colour background. be cropped exactly like the colour versions. master logo cannot be reproduced, NO (such as newspaper advertising and Secondary Artwork. Never reproduce a on specialty premiums). Where the Colonel likeness is adapted as secondary negative reverse image of the KFC logo where the NOTE: brand artwork additional colours may be used, provided Colonel forms a ghostly Head-only artwork negative image. Never use secondary artwork in it is clear that the Colonels image is intended to be a for use in artistic, place of the required master logo. secondary artistic element and not an exact replication of secondary graphics. Never use 1-colour artwork for the logo. At no time should secondary usage of a exterior trade dress or site signage. 1-colour version of the Colonel overshadow primary logo communication requirements. 1-Colour and Reverse Formats Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.12