Dont Change the Logo, Lettertype, or Artwork. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International NONO NO NO NO NO NO 4. Dont manipulate the background shape of the logo formats in 4 any way. 5. Never alter the defined position, size, or colour of the KFC lettertype when used with the Dont manipulate the background shape. Colonel icon. 6. Never change the colour of the 5NO NO NO NO NO NO logo, or secondary artwork. 7. Dont distort or stretch the logo, lettertype, or any of the secondary artwork elements. Never change the position or colour of the KFC lettertype. KEN C E CHI XP NO NO NO S ER NO NO NO T 6 OU S M • A K F D FC L RO • • W OD KF GO C ’ • F KIN Never change the colour of the logo or secondary artwork. INGER LIC 7 NO NO NO NO NO NO Never stretch the logo, lettertype, or secondary artwork. Things Not to Do Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.11