Ensuring a Consistent KFC Brand Image. SECTION 2 YRI Brand Identity Standards: November 2006 © 2006 Yum Restaurants International In order to maintain the integrity of 1 NO NO NO NO NO NO the KFC brand identity, this updated KFC YRI Brand Identity Standards Manual prohibits distorting the logo or lettertype in any of the ways shown here and on page 2.11. Never vary the cropping. 1. Never vary the crop of the logo artwork. Refer to page NO 2.6 for cropping guidelines. 2 NO NO NO NO NO 2. Never shift the Colonel to the left or right, up or down in any of the logo formats. 3. Never change the fixed angle of the logo or lettertype in any of the approved formats. Never shift, mirror, or modify the Colonel. Continued, 3 NO NO NO NO NO NO Never change the fixed angle of the logo or lettertype. Things Not to Do Document colours vary widely when viewed electronically or printed to office printers. Refer to page 4.1 for colour matching guidelines. 2.10